UNDERSTANDING THE PRODUCT
What is Comfycorners?
ComfyCorners is a haven for home decor enthusiasts, offering a stylish and diverse range of items designed to transform any living space. Catering to individuals who have recently moved into new homes or apartments, ComfyCorners makes it easy to personalize and beautify their new surroundings. ComfyCorners aims to make the process enjoyable, accessible, and stylish for everyone, ensuring that every customer can create a space they love.
Challenge
Moving into a new home is exciting but can also be overwhelming, especially when it comes to decorating. Many people struggle with where to start and what to buy, leading to indecision and cart abandonment on e-commerce sites like ComfyCorners. This often results in lower conversion rates and missed opportunities to help customers create their dream homes. were missing out on events because they weren’t receiving timely notifications.
Solution
User Data
To zero in on the specific challenges and the objectives of the users, I conducted five user interviews. I categorized the feedback to identify the primary needs and motivations that users expressed while seeking items to decorate their apartments.
Olivia, 32 y/o
User Persona
Olivia, 32 y/o
Goals
Quick apartment facelift.
Budget-friendly decor that looks good.
Frustrations
Unsure what to buy for desired look.
Inspiration is often too expensive.
Wants decor impact without big changes.
Hesitates on small items due to uncertainty.
Needs
Guidance on item selection
Affordable, stylish options
Pre-coordinated decor sets
Easy, impactful solutions
ComfyCorners
E-Commerce Website for New Residents
Role
UX Designer
Duration
5 Days (2024 March)
Role
UX Designer
UX Designer
Duration
5 Days (2024 March)
5 Days (2024 March)
Day 1: UX Research & Journey Mapping
“My budget for decorative items isn't large, so I'm looking for items that will provide the maximum impact in creating the desired look and feel for my apartment."
— Sofia, interview participant
After synthesizing the research, I ended the first day by sketching a map of the end-to-end user experience showing how a user might move through the website when purchasing a starter kit.
User Journey
Day 2: Sketching
Next, I searched online for inspiring products and screen designs to refine or experiment with. I also analyzed competitors to understand their solutions and identify areas for innovation. This helped me grasp the landscape and uncover best practices.
Lightning Demos
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Day 3: Decide
On Day 3, I created a 7-panel storyboard, like a simple wireframe, to guide my prototype on Day 4. Using my user journey map, I focused on key screens and interactions. The storyboard outlines a typical user path for selecting a starter kit based on space, style, and budget. It shows a user browsing looks with filters, choosing a starter kit, reviewing the items, and confidently making a purchase.
Storyboard
Day 4: Prototyping
To zero in on the specific challenges and the objectives of the users, I conducted five user interviews. I categorized the feedback to identify the primary needs and motivations that users expressed while seeking items to decorate their apartments.
Quick Prototyping
The robust filter menu saves time by allowing users to adjust filters for space, style, budget, color, and product without leaving the results page. Starter kit images update with filter choices, providing inspiration and helping users find their style quickly. Users can scroll through and save images, with tags for detailed product reviews. On the Starter Kit page, users can easily review all items in the kit, leading to a more confident shopping experience.
Behind the Design
Day 5: Test
I conducted 5 moderated usability tests, 1 in person and 4 remote. All participants were happy with the overall flow and thought the process was easy. While there were some design problems that proved to distract participants, there were no major failures and all were able to successfully complete the task.
User Testing
Struggle to find the save button due to an unclear heart icon.
Confusion over pre-existing images before applying filters.
Unclear that clicking an image led to the product page.
Desire for the option to buy items separately.
Suggested listing steps for a clearer process.
Key Problems
Add text labels to navigation menu icons (“search,” “account,” “wishlist,” “cart”) to reduce ambiguity.
Add instructions on the Filter page: “Step 1 - use filters to narrow your search, Step 2 - browse starter kits based on your search, Step 3 - view your starter kit of choice and add to cart” to clarify the process and pre-existing images.
Add a clickable arrow or “view starter kit” text to filter page images to indicate where to click for the product page.
Iteration Recommendations
Conducting a modified GV design sprint was invaluable for quickly identifying major problems, accelerating potential solutions, and validating early ideas in a short time. While there's value and enjoyment in doing a solo design sprint, it lacks the critical components of sharing early ideas and making design decisions with feedback from multiple key stakeholders. I look forward to participating in a Design Sprint with a team!
Conducting a modified GV design sprint was invaluable for quickly identifying major problems, accelerating potential solutions, and validating early ideas in a short time. While there's value and enjoyment in doing a solo design sprint, it lacks the critical components of sharing early ideas and making design decisions with feedback from multiple key stakeholders. I look forward to participating in a Design Sprint with a team!
Reflection
Reflection
ComfyCorners
E-Commerce Website for New Residents
E-Commerce Website for New Residents
UNDERSTANDING THE PRODUCT
ComfyCorners is a haven for home decor enthusiasts, offering a stylish and diverse range of items designed to transform any living space. Catering to individuals who have recently moved into new homes or apartments, ComfyCorners makes it easy to personalize and beautify their new surroundings. ComfyCorners aims to make the process enjoyable, accessible, and stylish for everyone, ensuring that every customer can create a space they love.
ComfyCorners is a haven for home decor enthusiasts, offering a stylish and diverse range of items designed to transform any living space. Catering to individuals who have recently moved into new homes or apartments, ComfyCorners makes it easy to personalize and beautify their new surroundings. ComfyCorners aims to make the process enjoyable, accessible, and stylish for everyone, ensuring that every customer can create a space they love.
What is Comfycorners?
What is Comfycorners?
Challenge
Challenge
Moving into a new home is exciting but can also be overwhelming, especially when it comes to decorating. Many people struggle with where to start and what to buy, leading to indecision and cart abandonment on e-commerce sites like ComfyCorners. This often results in lower conversion rates and missed opportunities to help customers create their dream homes. were missing out on events because they weren’t receiving timely notifications.
Moving into a new home is exciting but can also be overwhelming, especially when it comes to decorating. Many people struggle with where to start and what to buy, leading to indecision and cart abandonment on e-commerce sites like ComfyCorners. This often results in lower conversion rates and missed opportunities to help customers create their dream homes. were missing out on events because they weren’t receiving timely notifications.
Solution
Solution
To address this issue, I conducted a five-day design sprint to develop a "starter kit" for new homeowners. This kit, featuring stylish and affordable items priced between $50 and $100, offered a cohesive and easy decorating solution. By simplifying the shopping experience, ComfyCorners aimed to reduce cart abandonment and boost conversions, making home decoration hassle-free and enjoyable.
Day 1: UX Research & Journey Mapping
“My budget for decorative items isn't large, so I'm looking for items that will provide the maximum impact in creating the desired look and feel for my apartment."
— Sofia, interview participant
User Data
User Data
To zero in on the specific challenges and the objectives of the users, I conducted five user interviews. I categorized the feedback to identify the primary needs and motivations that users expressed while seeking items to decorate their apartments.
To zero in on the specific challenges and the objectives of the users, I conducted five user interviews. I categorized the feedback to identify the primary needs and motivations that users expressed while seeking items to decorate their apartments.
User Persona
User Persona
Goals
Quick apartment facelift.
Budget-friendly decor that looks good.
Frustrations
Unsure what to buy for desired look.
Inspiration is often too expensive.
Wants decor impact without big changes.
Hesitates on small items due to uncertainty.
Needs
Guidance on item selection
Affordable, stylish options
Pre-coordinated decor sets
Easy, impactful solutions
After synthesizing the research, I ended the first day by sketching a map of the end-to-end user experience showing how a user might move through the website when purchasing a starter kit.
After synthesizing the research, I ended the first day by sketching a map of the end-to-end user experience showing how a user might move through the website when purchasing a starter kit.
User Journey
User Journey
Day 2: Sketching
Next, I searched online for inspiring products and screen designs to refine or experiment with. I also analyzed competitors to understand their solutions and identify areas for innovation. This helped me grasp the landscape and uncover best practices.
Next, I searched online for inspiring products and screen designs to refine or experiment with. I also analyzed competitors to understand their solutions and identify areas for innovation. This helped me grasp the landscape and uncover best practices.
Lightning Demos
Lightning Demos
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Reviewing my user journey map, I pinpointed the product filter page as crucial due to its primary activity significance, problem-solving importance, and complexity. . Using the Crazy 8s Design Sprint method, I brainstormed 8 variations of the product filter page utilizing the below key categories derived from the Research Key Insights.
Reviewing my user journey map, I pinpointed the product filter page as crucial due to its primary activity significance, problem-solving importance, and complexity. . Using the Crazy 8s Design Sprint method, I brainstormed 8 variations of the product filter page utilizing the below key categories derived from the Research Key Insights.
Crazy 8's
Crazy 8's
After evaluating my sketches for user selection ease, I chose Sketch #1 as the most effective critical screen concept to move forward with. I made a three screen storyboard:
After evaluating my sketches for user selection ease, I chose Sketch #1 as the most effective critical screen concept to move forward with. I made a three screen storyboard:
Solution Sketch - 3 Essential Screens
Solution Sketch - 3 Essential Screens
How a user interacts with the interface
What results from their interactions
What the user will do next.
Shop Starter Kits (CTA)
Find Kit
Add to Cart
These essential steps include:
These essential steps include:
Day 3: Decide
On Day 3, I created a 7-panel storyboard, like a simple wireframe, to guide my prototype on Day 4. Using my user journey map, I focused on key screens and interactions. The storyboard outlines a typical user path for selecting a starter kit based on space, style, and budget. It shows a user browsing looks with filters, choosing a starter kit, reviewing the items, and confidently making a purchase.
On Day 3, I created a 7-panel storyboard, like a simple wireframe, to guide my prototype on Day 4. Using my user journey map, I focused on key screens and interactions. The storyboard outlines a typical user path for selecting a starter kit based on space, style, and budget. It shows a user browsing looks with filters, choosing a starter kit, reviewing the items, and confidently making a purchase.
Storyboard
Storyboard
Day 4: Prototyping
To zero in on the specific challenges and the objectives of the users, I conducted five user interviews. I categorized the feedback to identify the primary needs and motivations that users expressed while seeking items to decorate their apartments.
To zero in on the specific challenges and the objectives of the users, I conducted five user interviews. I categorized the feedback to identify the primary needs and motivations that users expressed while seeking items to decorate their apartments.
Quick Prototyping
Quick Prototyping
The robust filter menu saves time by allowing users to adjust filters for space, style, budget, color, and product without leaving the results page. Starter kit images update with filter choices, providing inspiration and helping users find their style quickly. Users can scroll through and save images, with tags for detailed product reviews. On the Starter Kit page, users can easily review all items in the kit, leading to a more confident shopping experience.
The robust filter menu saves time by allowing users to adjust filters for space, style, budget, color, and product without leaving the results page. Starter kit images update with filter choices, providing inspiration and helping users find their style quickly. Users can scroll through and save images, with tags for detailed product reviews. On the Starter Kit page, users can easily review all items in the kit, leading to a more confident shopping experience.
Behind the Design
Behind the Design
Key Screeens
Key Screeens
Day 5: Test
I conducted 5 moderated usability tests, 1 in person and 4 remote. All participants were happy with the overall flow and thought the process was easy. While there were some design problems that proved to distract participants, there were no major failures and all were able to successfully complete the task.
I conducted 5 moderated usability tests, 1 in person and 4 remote. All participants were happy with the overall flow and thought the process was easy. While there were some design problems that proved to distract participants, there were no major failures and all were able to successfully complete the task.
User Testing
User Testing
Struggle to find the save button due to an unclear heart icon.
Confusion over pre-existing images before applying filters.
Unclear that clicking an image led to the product page.
Desire for the option to buy items separately.
Suggested listing steps for a clearer process.
Key Problems
Key Problems
Add text labels to navigation menu icons (“search,” “account,” “wishlist,” “cart”) to reduce ambiguity.
Add instructions on the Filter page: “Step 1 - use filters to narrow your search, Step 2 - browse starter kits based on your search, Step 3 - view your starter kit of choice and add to cart” to clarify the process and pre-existing images.
Add a clickable arrow or “view starter kit” text to filter page images to indicate where to click for the product page.
Iteration Recommendations
Iteration Recommendations
Conducting a modified GV design sprint was invaluable for quickly identifying major problems, accelerating potential solutions, and validating early ideas in a short time. While there's value and enjoyment in doing a solo design sprint, it lacks the critical components of sharing early ideas and making design decisions with feedback from multiple key stakeholders. I look forward to participating in a Design Sprint with a team!
Conducting a modified GV design sprint was invaluable for quickly identifying major problems, accelerating potential solutions, and validating early ideas in a short time. While there's value and enjoyment in doing a solo design sprint, it lacks the critical components of sharing early ideas and making design decisions with feedback from multiple key stakeholders. I look forward to participating in a Design Sprint with a team!
Reflection
Reflection
Comfycorners
E-Commerce Website for New Residents
E-Commerce Website for New Residents
ROLE
UX Designer
Duration
5 Days (2024 March)
UNDERSTANDING THE PRODUCT
ComfyCorners is a haven for home decor enthusiasts, offering a stylish and diverse range of items designed to transform any living space. Catering to individuals who have recently moved into new homes or apartments, ComfyCorners makes it easy to personalize and beautify their new surroundings. ComfyCorners aims to make the process enjoyable, accessible, and stylish for everyone, ensuring that every customer can create a space they love.
What is Comfycorners?
Challenge
Moving into a new home is exciting but can also be overwhelming, especially when it comes to decorating. Many people struggle with where to start and what to buy, leading to indecision and cart abandonment on e-commerce sites like ComfyCorners. This often results in lower conversion rates and missed opportunities to help customers create their dream homes. were missing out on events because they weren’t receiving timely notifications.
Solution
To address this issue, I conducted a five-day design sprint to develop a "starter kit" for new homeowners. This kit, featuring stylish and affordable items priced between $50 and $100, offered a cohesive and easy decorating solution. By simplifying the shopping experience, ComfyCorners aimed to reduce cart abandonment and boost conversions, making home decoration hassle-free and enjoyable.
Day 1: UX Research & Journey Mapping
“My budget for decorative items isn't large, so I'm looking for items that will provide the maximum impact in creating the desired look and feel for my apartment."
— Sofia, interview participant
User Data
To zero in on the specific challenges and the objectives of the users, I conducted five user interviews. I categorized the feedback to identify the primary needs and motivations that users expressed while seeking items to decorate their apartments.
User Persona
Olivia, 32 y/o
Goals
Quick apartment facelift.
Budget-friendly decor that looks good.
Frustrations
Unsure what to buy for desired look.
Inspiration is often too expensive.
Wants decor impact without big changes.
Hesitates on small items due to uncertainty.
Needs
Guidance on item selection
Affordable, stylish options
Pre-coordinated decor sets
Easy, impactful solutions
After synthesizing the research, I ended the first day by sketching a map of the end-to-end user experience showing how a user might move through the website when purchasing a starter kit.
User Journey
Day 2: Sketching
Next, I searched online for inspiring products and screen designs to refine or experiment with. I also analyzed competitors to understand their solutions and identify areas for innovation. This helped me grasp the landscape and uncover best practices.
Lightning Demos
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Nestset (direct competitor)
Offers simplified categorization with filters on one page for easier photo-based inspiration searches.
Photos include tags for quick viewing and identification of products.
The Product Bundle page lists items in bundles with side details, but individual prices are not shown.
Sales are bundle-only, limiting the flexibility of individual item purchases.
IKEA (semi-competitor)
Two shopping styles: themed room galleries and Pinterest-style inspiration with tagged items.
Product pages detail items with pricing and descriptions but lack bundle and budget options.
Ideal for users seeking individual decor pieces and inspiration, but may not suit those looking for deals or shopping within a tight budget.
HOUZZ (virtual interior designer)
Neatly organizes categories and filters on one page, simplifying user navigation.
Showcases photos with tagged items for quick, easy selection.
Product pages detail items with options and pricing, but lack bundle and budget options, limiting choices for budget-conscious shoppers.
Crazy 8's
Reviewing my user journey map, I pinpointed the product filter page as crucial due to its primary activity significance, problem-solving importance, and complexity. . Using the Crazy 8s Design Sprint method, I brainstormed 8 variations of the product filter page utilizing the below key categories derived from the Research Key Insights.
After evaluating my sketches for user selection ease, I chose Sketch #1 as the most effective critical screen concept to move forward with. I made a three screen storyboard:
Solution Sketch - 3 Essential
Screens
How a user interacts with the interface
What results from their interactions
What the user will do next.
Shop Starter Kits (CTA)
Find Kit
Add to Cart
These essential steps include:
Day 3: Decide
On Day 3, I created a 7-panel storyboard, like a simple wireframe, to guide my prototype on Day 4. Using my user journey map, I focused on key screens and interactions. The storyboard outlines a typical user path for selecting a starter kit based on space, style, and budget. It shows a user browsing looks with filters, choosing a starter kit, reviewing the items, and confidently making a purchase.
Storyboard
Day 4: Prototyping
To zero in on the specific challenges and the objectives of the users, I conducted five user interviews. I categorized the feedback to identify the primary needs and motivations that users expressed while seeking items to decorate their apartments.
Quick Prototyping
The robust filter menu saves time by allowing users to adjust filters for space, style, budget, color, and product without leaving the results page. Starter kit images update with filter choices, providing inspiration and helping users find their style quickly. Users can scroll through and save images, with tags for detailed product reviews. On the Starter Kit page, users can easily review all items in the kit, leading to a more confident shopping experience.
Behind the Design
Key Screeens
Day 5: Test
I conducted 5 moderated usability tests, 1 in person and 4 remote. All participants were happy with the overall flow and thought the process was easy. While there were some design problems that proved to distract participants, there were no major failures and all were able to successfully complete the task.
User Testing
Struggle to find the save button due to an unclear heart icon.
Confusion over pre-existing images before applying filters.
Unclear that clicking an image led to the product page.
Desire for the option to buy items separately.
Suggested listing steps for a clearer process.
Key Problems
Add text labels to navigation menu icons (“search,” “account,” “wishlist,” “cart”) to reduce ambiguity.
Add instructions on the Filter page: “Step 1 - use filters to narrow your search, Step 2 - browse starter kits based on your search, Step 3 - view your starter kit of choice and add to cart” to clarify the process and pre-existing images.
Add a clickable arrow or “view starter kit” text to filter page images to indicate where to click for the product page.
Iteration Recommendations
Conducting a modified GV design sprint was invaluable for quickly identifying major problems, accelerating potential solutions, and validating early ideas in a short time. While there's value and enjoyment in doing a solo design sprint, it lacks the critical components of sharing early ideas and making design decisions with feedback from multiple key stakeholders. I look forward to participating in a Design Sprint with a team!
Reflection
Reviewing my user journey map, I pinpointed the product filter page as crucial due to its primary activity significance, problem-solving importance, and complexity. . Using the Crazy 8s Design Sprint method, I brainstormed 8 variations of the product filter page utilizing the below key categories derived from the Research Key Insights.
Crazy 8's
Crazy 8's
After evaluating my sketches for user selection ease, I chose Sketch #1 as the most effective critical screen concept to move forward with. I made a three screen storyboard:
Solution Sketch - 3 Essential Screens
How a user interacts with the interface
What results from their interactions
What the user will do next.
These essential steps include:
These essential steps include:
Shop Starter Kits (CTA)
Find Kit
Add to Cart
Key Screens
To address this issue, I conducted a five-day design sprint to develop a "starter kit" for new homeowners. This kit, featuring stylish and affordable items priced between $50 and $100, offered a cohesive and easy decorating solution. By simplifying the shopping experience, ComfyCorners aimed to reduce cart abandonment and boost conversions, making home decoration hassle-free and enjoyable.